The Callaway Bank
Local b2C MarketinG Coordinator: Finance
As Marketing Coordinator, I spearheaded a robust content strategy to enhance SEO performance, including creating and managing blogs and updating landing pages throughout based on extensive targeted keyword and competitor research.
I led the development of a comprehensive social media strategy, resulting in a 4000% increase in Facebook engagement, 800% on LinkedIn, and 350% on Instagram. Additionally, I coordinated omnichannel advertising efforts, managed social media channels, and collaborated cross-functionally to develop marketing materials.