Collage image representing creative strategist in london tiffany r ragsdale - features writer pointing below with crow, seagulls, moss, flowers, clouds, and crystals - Copywriting and SEO Content

Copywriting and SEO Content Portfolio

A digital corkboard of ideas, stories, and campaigns

See how I blend copy, strategy, and design to develop impactful work that converts. Explore, Hover, Click!

Selected Projects & Publications

B2B SaaS Case Studies

Interviewed customers and collaborated with product and engineering teams to translate complex AI-driven customer service tools into compelling case studies.

Skills: Case Study Writing, Product Marketing, Narrative Strategy, Technical Translation

Hully Pods SEO Campaign

Developed SEO-driven B2C marketing content and storytelling frameworks that translated the product’s features into relatable lifestyle benefits for homeowners seeking flexible space solutions.

Skills: SEO Content Strategy, Audience Insight, Product Storytelling

Literary Cobblestones

An independent literary criticism project exploring sapphic-themed horror and genre fiction through a mix of academic analysis, humor, and visual storytelling.

Skills: Editorial Writing, Cultural Criticism, Visual Storytelling, Digital Publishing

Two Sapphic Hags

A queer travel publication I designed and launched on WordPress, combining travel journalism with community-focused storytelling and independent media development.

Skills: WordPress Design, Brand Voice, Travel Writing, Organic Audience Growth

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ABOUT ‘THE BOARD’

Whether there’s a story to tell, a problem to solve, or a brand to shape into existence, my job is to bring strategy, structure, and personality to each project.

‘The Board’ shows examples of how my work has come to life on page or screen.

WHAT YOU’LL FIND ON THE BOARD

Copywriting & Brand Storytelling

Campaigns, emails, landing pages, and SEO content. Driven by narrative, these examples break away from basic, boring, AI-written brand copy, and instead, showcase creative work that’s human, clever, and persuasive.

Creative Nonfiction & Fiction

Experiments in voice, style, and story. From narrative essays and poetry to short stories, these projects are often personal, sometimes literary, and always passionate. Expect a laugh or two.

Content Strategy & Narrative Marketing

Projects where strategy and storytelling meet. Think audience insights, SEO content planning, customer case studies, email segmentation, and social media campaigns developed based on data and analytics, sales and customer feedback, and creative intuition.

Editorial Writing & Cultural Criticism

Stories with voice, place, and perspective. From travel journalism to sapphic horror book reviews, these projects display how I use analysis, humor, and a strong narrative voice to connect with readers and explore culture, identity, and genre.

LET’S WORK TOGETHER

HIRE A WRITER & CREATIVE STRATEGIST IN LONDON

Need a forward-thinking, dependable creative to write, strategize, or bring your ideas to life? Let’s make it happen.

REACH OUT

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Copywriting & SEO Content Portfolio FAQs

Thanks for visiting! Here are answers to some common questions about my copywriting and SEO content portfolio.

My portfolio includes work across editorial writing, travel journalism, literary criticism, copywriting, and content marketing. Projects range from SEO-driven marketing campaigns and customer case studies to travel features, cultural essays, and book reviews.

Both! My background spans nearly a decade in content marketing and copywriting, while I also publish editorial work focused on literature, travel, and culture. This combination allows me to bring strong storytelling and audience insight to both marketing campaigns and editorial features.

Yep! Many of the marketing projects in my portfolio were developed with search optimization in mind. I regularly conduct keyword research, analyze search intent, and structure content to rank in search results while still sounding natural, authentic, and engaging for readers.

I’ve worked with startups, SaaS companies, AI and tech platforms, financial institutions, and independent publications. My portfolio includes work in customer experience technology, IoT startups, fintech marketing, travel writing, and literary criticism.

Case study writing is one of my specialties. I often interview customers myself—or guide customer experience teams through the process—to translate real-world experiences into narrative-driven case studies that demonstrate how a product or service solves specific problems. These projects are commonly used for sales enablement and lead generation.

Absolutely! In addition to writing, I build and manage WordPress sites and independent digital publications. This service includes designing site layouts, publishing content, and developing editorial structures that support audience growth.

It’s a passion of mine! My travel writing focuses on cultural perspectives, storytelling, and niche community audiences. I’m particularly interested in travel pieces that explore identity, literature, or underrepresented perspectives in travel media.

I’m open to freelance marketing projects, editorial commissions, and writing collaborations. If you’re interested in working together, I’d love to hear from you! Please reach out via my contact page.

Yes. I’ve developed SEO-driven content strategies, case studies, and marketing campaigns for startups and SaaS platforms, translating complex products into clear, impactful, and engaging stories that resonate with customers.