
I work at the intersection of storytelling and strategy to help ideas, brands, and places connect with the people who care about them.


HEY, TIFF! I’D LOVE TO…
What I Do Now: Writer & Creative Strategist
Today I work across a few connected areas, including:

Copywriting & Brand Storytelling
Campaigns, emails, and web content that sound human, thoughtful, and memorable.

Travel Writing & Editorial Features
Narrative-driven journalism that explores places, culture, and experience with voice and perspective.

SEO Content Strategy
Building effective marketing systems grounded in audience insight and SEO.

Creative Writing & Cultural Criticism
Essays, literary criticism, and fiction exploring storytelling, genre, and culture.



HOW I WORK
My approach is customized to each client, brand, and project, blending my experience and areas of expertise to achieve the desired outcome. It looks something like this:
I like building things from concept to launch, whether that’s a website, a content strategy, or a story that doesn’t exist yet.
WRITER & CREATIVE STRATEGIST FAQs
Thanks for visiting! Here are answers to some frequently asked questions I get about my work as a writer and creative strategist.
