By /

Social Strategy: Transforming Engagement for a Financial Institution

A data-driven social media strategy that dramatically increased engagement, reach, and visibility.

JUMP TO RESULTS
NEED A CASE STUDY?
Social strategy facebook engagement example TIffany R Ragsdale in London

SNAPSHOT

Client: The Callaway Bank
Industry: Finance
Role: Marketing Coordinator
Deliverables: Social Audit, Strategy, Content Creation
Focus: Engagement, Reach, Growth

The bank’s social media presence lacked engagement and consistency. The goal was to revitalize its channels and create a strategy that would increase visibility while maintaining brand trust.

  • Conducted a full social media audit
  • Developed a data-driven content strategy
  • Established KPIs and performance benchmarks
  • Created platform-specific content for Facebook, LinkedIn, and Instagram

I implemented a strategy that:

  • Improved content relevance and consistency
  • Increased audience engagement
  • Aligned messaging with the bank’s brand and goals
  • +4000% engagement (Facebook)
  • +800% engagement (LinkedIn)
  • +350% engagement (Instagram)
  • +700% increase in impressions (17,000 total)
  • +153% increase in reach (161,000 total)

SEE MY WORK

👉 View live LinkedIn post

OR

👉 View Facebook snapshot

HEY, TIFF! I’D LOVE TO…

COMMISSION AN ARTICLE
HIRE A LONDON MARKETER
TALK CONTENT STRATEGY
COLLABORATE CREATIVELY

LET’S WORK TOGETHER

HIRE A WRITER & CREATIVE STRATEGIST IN LONDON

Need a forward-thinking, dependable creative to write, strategize, or bring your ideas to life? Let’s make it happen.

LET’S CHAT
image promoting a freelance writer in london uk tiffany-r-ragsdale-branding-aesthetic

WRITER & CREATIVE STRATEGIST FAQs

Thanks for visiting! Here are answers to some frequently asked questions I get about my work as a writer and creative strategist.

I work on a mix of editorial and marketing writing, including travel features, cultural essays, case studies, blog content, website copy, and email campaigns. My background in both content marketing and journalism-style storytelling allows me to create writing that is engaging while still supporting a business’s goals.

Yes! I regularly write SEO-driven content designed to rank in search results — even in the age of AI — while still sounding natural and engaging for readers. My process typically includes keyword research, search intent analysis, and content optimization using tools like Google Search Console, SEMrush, Moz, and Ahrefs.

My marketing experience spans the board. I previously worked with marketing agencies, startups, tech companies, SaaS platforms, financial institutions, and independent media projects. 

Much of my early experience revolved around content and social media copy for small businesses — from lawyers and dentists to bookstores and HVAC technicians, targeting their industry and geographical keywords to help them find local customers. 

My more recent experience includes AI-driven customer service platforms, IoT startups, fintech marketing, and independent publications focused on travel, literature, and culture. 

Whether it’s a small business, a tech giant, or an independent artist, I approach each project with curiosity, care, and a focus on telling a story in a way that truly connects with my client’s audience.

A content strategist plans how content supports larger business or editorial goals. This can include creating editorial calendars, identifying SEO opportunities, developing messaging for campaigns, and analyzing performance data to improve results. My role often combines strategy with hands-on writing and publishing.

Absolutely! I regularly build and manage WordPress websites, including site structure, blog publishing, landing page creation, and on-page SEO improvements. I’ve also built independent digital publications from the ground up using WordPress.

Email is one of my favorite aspects of content marketing! I design and write email campaigns, including newsletters, product updates, and lifecycle/segmentation messaging. My focus is on writing emails that feel authentic and engaging while guiding readers toward clear and persuasive calls to action.

I’d love to! I work with teams to develop content strategies that combine SEO insights, audience research, and storytelling. This process often includes planning blog content, case studies, campaign messaging, and editorial calendars.

It’s my passion! Alongside marketing work, I write editorial pieces about literature, culture, and travel. I also run independent publications exploring topics like queer travel and sapphic horror literature.

A resounding yes! I’m open to freelance collaborations, editorial commissions, and content marketing projects. If you’re interested in working together, please reach out via my contact page. I’d love to have a quick chat to get to know you and find the best way I can assist you to reach your goals!

Related Posts

Scroll to Top