A Guide for Marketers: Social Media Holidays March 2024
Welcome to March 2024, a month so packed with social media holidays that you might need an extra calendar just to keep track! As a content marketing manager with an SEO creative hat (and a sense of humor that could rival a stand-up comedian, in my not-so-humble opinion), you know these days are not just dates on a calendar. They're golden opportunities to showcase your brand's creativity, engage with your audience, and maybe even go viral for the right reasons. So, let's dive into the fun, shall we?
[Too damn busy being a social media boss? Jump to the TL;DR list.]
March 2024: Not Just Your Ordinary Month for Social Media
March — the month that asks the question, "Is it spring yet?" and gets a firm "Maybe" in response — is riddled with occasions that are perfect for social media buzz. From global observances to locale-specific celebrations, there's something for everyone, no matter which side of the pond you're on.
Global Gaieties & Creative Celebrations
Let's start with the heavy hitters that have the power to unite the world in a collective social media frenzy. International Women's Day (March 8th) isn't just a day; it's an international party celebrating the fabulousness of women everywhere. Picture this: your brand highlighting stories of incredible women, sprinkling in quotes that empower, and maybe throwing in a meme or two because, why not?
Then, there's World Poetry Day (March 21st). Ah, poetry, the art form that everyone pretends to understand but secretly googles. Why not challenge your followers to write a haiku about your product? It's quirky, it's engaging, and who knows? You might just discover the next Shakespeare who can rhyme your brand name with something other than "orange”, or at least a new influencer partner.
UK's Unique Unwindings
For those in the UK, March has a distinct flavor, and it tastes like tea and resilience. St. Patrick's Day (March 17th) might be an Irish holiday, but the UK doesn't shy away from a good celebration. It's a day when everything turns green, including the river Thames if you squint hard enough. Engage your audience by sharing how your team celebrates or run a green-themed contest. Remember, everyone's British on St. Patrick's Day if they're wearing green!
Note: The U.S. also celebrates St. Paddy’s Day but can’t help but do it wrong — “Patty”.
Mother's Day (UK) (March 19th) - Yes, it's earlier in the UK because British mums deserve some extra praise for their low vitamin D levels after a very long, cloudy winter. This day is perfect for showcasing your brand's softer side. Share stories of the mothers behind your brand, run a "Mum's wisdom" contest, or simply remind your audience to call their mums. After all, behind every great content marketing manager, there's a mum saying, "I still don't understand what you do, but I'm proud of you."
Stars & Stripes Shenanigans
Across the pond in the US, March is when the winter coat finally starts gathering dust. National Puppy Day (March 23rd) unleashes the power of cuteness overload. It's a day when posting pictures of puppies is not just encouraged; it's practically a civic duty. Whether it's sharing photos of the office dog or partnering with a local shelter for a campaign, today, let the puppies reign supreme. Just remember: #AdoptDontShop if you have the option.
And let's not forget about March Madness (Mid-March to Early April), the time when college basketball turns even the most indifferent person into a die-hard fan. Create a bracket challenge for your followers or share behind-the-scenes of your team caught up in the madness. It's all about engaging with the community spirit and, of course, friendly competition.
Wrapping Up With a Bow (and Confetti)
March 2024 is your playground, and these social media holidays are the swings, slides, and occasionally the sandbox. As a social media and/or content marketing manager, your job is to make sure everyone has fun, stays engaged, and remembers your brand as the cool kid who threw the best social media party. So, gear up, get creative, and let's make March a month to remember. After all, in the world of content marketing, every day is a holiday waiting to be celebrated.
Social Media Holidays March 2024: Quick Reference for Marketers
Global Celebrations:
International Women's Day (March 8th)
World Poetry Day (March 21st)
UK Specific:
St. Patrick's Day (March 17th) - Yes, celebrated in the UK too with much fervor!
Mother's Day (UK) (March 19th) - A special day earlier in the UK, tailor your content for British mums.
US Specific:
St. Patrick's Day (March 17th) — FYI: Paddy not Patty.
National Puppy Day (March 23rd) - Unleash the cuteness with puppy-related content.
March Madness (Mid-March to Early April) - Engage with basketball fans through brackets, contests, and more.
Content Marketing Tips:
Engage with Empowerment: For International Women's Day, consider spotlighting influential women in your industry or sharing stories of empowerment.
Get Creative: Challenge your audience to a poetry writing contest on World Poetry Day.
Cultural Celebrations: Use St. Patrick's Day for fun, green-themed content, and Mother's Day (UK) for heartwarming stories and tributes.
Leverage Cuteness: National Puppy Day is perfect for sharing adorable content, partnering with shelters, or highlighting your office pets.
Tap into Trends: Utilize March Madness for engaging with sports fans and creating content that taps into the competitive spirit.
Remember:
Customize your content to reflect the unique aspects of each holiday.
Use these holidays as opportunities to showcase your brand's personality and values.
Engage with your audience through contests, challenges, and interactive content.
Plan ahead to maximize the impact of your social media content during these key dates.
Need some assistance with your brand’s socials? Reach out for a consultation — I may be able to help!