How Does SEO Benefit Small Business Owners?
Search engine optimization, or SEO, is a specialized approach to website and content development. The goal is for the brand’s website to reach the first page of organic search results on Google, Bing, and other search engines — ideally in the top three. From carefully-placed keywords to meta tags, implementing an effective SEO strategy can end up being incredibly valuable to small businesses. Here’s a closer look at the top benefits.
[Learn more: Read my “What is SEO?” Blog]
3 Ways SEO Benefits Small Businesses
1. Reach Customers
There’s an entire marketing industry built around search engine results, but why exactly is it so important? The reason: People put their trust in the search engine.
When a user searches for a specific keyword or phrase, the algorithm produces a list of options. Statistically, the top three organic (non-purchased) results are most likely to be chosen. In fact, the first listing earns over 25% of all traffic. For small businesses, the increased click-throughs from higher-tier search engine results can lead to an increase in lead and clients.
2. Build Brand Awareness
Consumers are also more likely to spend their time, energy, and money with a business they trust. Building brand awareness is key to earning their trust, and doing so requires gaining their attention. Good SEO can get a company’s name in front of the buyer by landing their listing in the top results, even if the user doesn’t click through to the website.
Such brand recognition is essential to standing out from the competition. As a result, it boosts the likelihood of the buyer selecting the brand they’ve grown to know — and trust — when they need a product or service in the future.
3. Save Money
Ads on search engines can help small business’ target certain markets and keywords. However, they can get costly quickly, which is why they’re often reserved for special campaigns or projects. Taking a more organic approach with SEO the majority of the time can end up saving the company a significant amount of money over the long run while still providing opportunity for stable growth and focused client reach.
Grow Your Small Business With Personalized SEO Services
Conquering SEO can feel like an uphill battle for many small businesses, but the right team can make all the difference. My SEO-focused content marketing services are designed to help brands exceed and compete alongside the larger companies — even with a fraction of the budget. Find out how I can assist your business by reaching out for a small business marketing consultation today.