What is SEO?

In the digital age, an online presence is essential to growing a business. SEO, or search engine optimization, is a key part of the process. While it may be a buzzword in content marketing, it's also a valuable tool for companies of all sizes. Here's a closer look at what is involved. 

What Exactly is Search Engine Optimization?

Search engines, like Google and Bing, rely on algorithms to rank web pages that correspond to whatever topic the user types into the search bar. To accomplish this task, they digitally scan all of a website's pages for specific keywords and phrases. They also measure responsiveness and speed. 

These virtual "spiders" crawl front-end SEO elements visible to users, like text and URL structure. They also analyze back-end SEO features, including image alt text and meta tags, that aren't detectable by viewers. The better a site is optimized, the higher ranking it earns. 

Why is SEO Important for Small Businesses? 

Search engine users can quickly transform into leads and customers, but they have to find the business first. Good SEO helps to ensure that they're able to discover the website whenever they're searching for relevant products and services. 

Once they're present, there's a higher chance of them becoming paying clients. In fact, SEO leads are eight times more likely to convert to paying customers. For that reason, prioritizing SEO gives small businesses the opportunity to compete more effectively and increase their ability to grow. 

Boost Your Small Business' SEO

Make your brand stand out from the competition with an optimized website. My digital marketing services are designed to help brands quickly overcome both front and back-end SEO challenges. Reach out to request a personalized consultation today.