SEO Strategy: Scaling Organic Growth for a B2B SaaS Startup

A full-funnel SEO and content strategy that increased traffic, engagement, and keyword rankings in just five months.

example of SEO strategy from a content strategist in london by Tiffany R Ragsdale

SNAPSHOT

Client: Rello
Industry: PropTech / B2B SaaS
Role: Content Strategist
Deliverables: SEO Strategy, Content Calendar, Blog Content, Technical Collaboration
Focus: Organic Growth, Keyword Rankings, Engagement

As a growing B2B SaaS startup in the highly competitive PropTech space, Rello needed to increase its visibility and establish authority in search engines to stand out in the Greater London market. At the beginning of the project, key pages were underperforming, and there wasn’t a cohesive SEO or content strategy to support long-term growth.

Conducted in-depth keyword research using SEMrush and Moz
Performed competitive analysis to identify content gaps
Built a structured content calendar aligned with SEO priorities
Collaborated with developers and SEO specialists on technical improvements
Worked closely with product and sales teams to align messaging with real user needs

I led the development and execution of a cohesive SEO-driven content strategy that included:

Blog content targeting high-value keywords
On-site content improvements for user experience and search visibility
Integrated social and content distribution planning

Every piece of content was designed to balance search performance with real user value.

Primary keyword ranking improved from #57 → #31 in 5 months
Social media interactions increased by 1,115.2%
Unique visitors grew by 165.9%
Followers increased by 140%
Organic traffic increased by 31.8%

Sales team insights played a key role in shaping content direction. By incorporating real customer pain points, the content became more:

Relevant to prospects
Aligned with objections
Effective at supporting conversion

SEE MY WORK

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👉 View live case study updated to target “personal estate agent”

👉 View custom social media video

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WRITER & CREATIVE STRATEGIST FAQs

Thanks for visiting! Here are answers to some frequently asked questions I get about my work as a writer and creative strategist.

I work on a mix of editorial and marketing writing, including travel features, cultural essays, case studies, blog content, website copy, and email campaigns. My background in both content marketing and journalism-style storytelling allows me to create writing that is engaging while still supporting a business’s goals.

Yes! I regularly write SEO-driven content designed to rank in search results — even in the age of AI — while still sounding natural and engaging for readers. My process typically includes keyword research, search intent analysis, and content optimization using tools like Google Search Console, SEMrush, Moz, and Ahrefs.

My marketing experience spans the board. I previously worked with marketing agencies, startups, tech companies, SaaS platforms, financial institutions, and independent media projects.

Much of my early experience revolved around content and social media copy for small businesses — from lawyers and dentists to bookstores and HVAC technicians, targeting their industry and geographical keywords to help them find local customers.

My more recent experience includes AI-driven customer service platforms, IoT startups, fintech marketing, and independent publications focused on travel, literature, and culture.

Whether it’s a small business, a tech giant, or an independent artist, I approach each project with curiosity, care, and a focus on telling a story in a way that truly connects with my client’s audience.

A content strategist plans how content supports larger business or editorial goals. This can include creating editorial calendars, identifying SEO opportunities, developing messaging for campaigns, and analyzing performance data to improve results. My role often combines strategy with hands-on writing and publishing.

Absolutely! I regularly build and manage WordPress websites, including site structure, blog publishing, landing page creation, and on-page SEO improvements. I’ve also built independent digital publications from the ground up using WordPress.

Email is one of my favorite aspects of content marketing! I design and write email campaigns, including newsletters, product updates, and lifecycle/segmentation messaging. My focus is on writing emails that feel authentic and engaging while guiding readers toward clear and persuasive calls to action.

I’d love to! I work with teams to develop content strategies that combine SEO insights, audience research, and storytelling. This process often includes planning blog content, case studies, campaign messaging, and editorial calendars.

It’s my passion! Alongside marketing work, I write editorial pieces about literature, culture, and travel. I also run independent publications exploring topics like queer travel and sapphic horror literature.

A resounding yes! I’m open to freelance collaborations, editorial commissions, and content marketing projects. If you’re interested in working together, please reach out via my contact page. I’d love to have a quick chat to get to know you and find the best way I can assist you to reach your goals!