Social Growth: Driving 3x Engagement Through Strategic Content

High-performing LinkedIn content designed to spark conversation, increase visibility, and drive measurable engagement.

example of social growth via B2b social media marketing via a London copywriter, Tiffany R Ragsdale

SNAPSHOT

Client: EdgeTier
Industry: AI / B2B SaaS
Role: Social Media & Content Marketing
Deliverables: LinkedIn Posts, Carousel Content, Messaging Strategy
Focus: Engagement, Reach, Brand Visibility

The B2B SaaS landscape on LinkedIn is crowded, requiring more than just posting consistently; it demands content that resonates, educates, and encourages interaction. The goal was to increase visibility while driving meaningful engagement.

  • Developed content rooted in audience pain points and industry trends
  • Focused on storytelling over purely promotional messaging
  • Created visually engaging carousel posts to increase dwell time
  • Aligned messaging with broader marketing and product narratives

I created LinkedIn content designed to:

  • Encourage conversation and sharing
  • Simplify complex topics into digestible insights
  • Position the brand as both knowledgeable and approachable

This included a high-performing carousel post that combined strong hooks, clear structure, and engaging visuals.

  • +62.6% increase in impressions (75,140 total)
  • +104.2% increase in reactions
  • +286.4% increase in comments
  • +243.5% increase in reposts

Social content supported sales by:

  • Building brand familiarity before outreach
  • Reinforcing credibility in the market
  • Creating content that sales teams could reference or share

LET’S WORK TOGETHER

HIRE A WRITER & CREATIVE STRATEGIST IN LONDON

Need a forward-thinking, dependable creative to write, strategize, or bring your ideas to life? Let’s make it happen.

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WRITER & CREATIVE STRATEGIST FAQs

Thanks for visiting! Here are answers to some frequently asked questions I get about my work as a writer and creative strategist.

I work on a mix of editorial and marketing writing, including travel features, cultural essays, case studies, blog content, website copy, and email campaigns. My background in both content marketing and journalism-style storytelling allows me to create writing that is engaging while still supporting a business’s goals.

Yes! I regularly write SEO-driven content designed to rank in search results — even in the age of AI — while still sounding natural and engaging for readers. My process typically includes keyword research, search intent analysis, and content optimization using tools like Google Search Console, SEMrush, Moz, and Ahrefs.

My marketing experience spans the board. I previously worked with marketing agencies, startups, tech companies, SaaS platforms, financial institutions, and independent media projects. 

Much of my early experience revolved around content and social media copy for small businesses — from lawyers and dentists to bookstores and HVAC technicians, targeting their industry and geographical keywords to help them find local customers. 

My more recent experience includes AI-driven customer service platforms, IoT startups, fintech marketing, and independent publications focused on travel, literature, and culture. 

Whether it’s a small business, a tech giant, or an independent artist, I approach each project with curiosity, care, and a focus on telling a story in a way that truly connects with my client’s audience.

A content strategist plans how content supports larger business or editorial goals. This can include creating editorial calendars, identifying SEO opportunities, developing messaging for campaigns, and analyzing performance data to improve results. My role often combines strategy with hands-on writing and publishing.

Absolutely! I regularly build and manage WordPress websites, including site structure, blog publishing, landing page creation, and on-page SEO improvements. I’ve also built independent digital publications from the ground up using WordPress.

Email is one of my favorite aspects of content marketing! I design and write email campaigns, including newsletters, product updates, and lifecycle/segmentation messaging. My focus is on writing emails that feel authentic and engaging while guiding readers toward clear and persuasive calls to action.

I’d love to! I work with teams to develop content strategies that combine SEO insights, audience research, and storytelling. This process often includes planning blog content, case studies, campaign messaging, and editorial calendars.

It’s my passion! Alongside marketing work, I write editorial pieces about literature, culture, and travel. I also run independent publications exploring topics like queer travel and sapphic horror literature.

A resounding yes! I’m open to freelance collaborations, editorial commissions, and content marketing projects. If you’re interested in working together, please reach out via my contact page. I’d love to have a quick chat to get to know you and find the best way I can assist you to reach your goals!

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