Travel Writing: LGBTQ+ SEO Guide to Iceland

A long-form, SEO-driven travel guide designed to inform, inspire, and connect with queer travelers.

example of travel writing from copywriter and travel journalist in London, Tiffany R Ragdale

SNAPSHOT

Project: Two Sapphic Hags
Focus: Travel Blogging, SEO Content, Audience Engagement
Role: Writer & Co-Creator
Deliverables: Long-Form Guide, SEO Optimization, Storytelling
Audience: LGBTQ+ / Sapphic Travelers

Travel content is highly saturated, especially for popular destinations like Iceland. The goal was to create a guide that not only ranks in search but genuinely serves a specific, niche audience — queer travellers looking for safety, community, and authentic experiences.

Conducted keyword research for travel and LGBTQ+ queries

Structured the guide for both SEO and readability

Combined practical tips with personal experience

Focused on inclusivity, safety, and niche relevance

I developed a comprehensive travel guide that:

Covers logistics, safety, and must-see locations
Highlights queer-friendly experiences
Blends storytelling with actionable advice

The content is designed to perform in search while also building trust with readers.

Created a high-value evergreen SEO asset
Attracted and engaged a niche audience
Strengthened brand identity within LGBTQ+ travel

This project showcases my ability to:

Write for both search engines and humans
Build niche audiences through content
Create long-form content that delivers real value

SEE MY WORK

👉 View live Iceland Travel Guide

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WRITER & CREATIVE STRATEGIST FAQs

Thanks for visiting! Here are answers to some frequently asked questions I get about my work as a writer and creative strategist.

I work on a mix of editorial and marketing writing, including travel features, cultural essays, case studies, blog content, website copy, and email campaigns. My background in both content marketing and journalism-style storytelling allows me to create writing that is engaging while still supporting a business’s goals.

Yes! I regularly write SEO-driven content designed to rank in search results — even in the age of AI — while still sounding natural and engaging for readers. My process typically includes keyword research, search intent analysis, and content optimization using tools like Google Search Console, SEMrush, Moz, and Ahrefs.

My marketing experience spans the board. I previously worked with marketing agencies, startups, tech companies, SaaS platforms, financial institutions, and independent media projects.

Much of my early experience revolved around content and social media copy for small businesses — from lawyers and dentists to bookstores and HVAC technicians, targeting their industry and geographical keywords to help them find local customers.

My more recent experience includes AI-driven customer service platforms, IoT startups, fintech marketing, and independent publications focused on travel, literature, and culture.

Whether it’s a small business, a tech giant, or an independent artist, I approach each project with curiosity, care, and a focus on telling a story in a way that truly connects with my client’s audience.

A content strategist plans how content supports larger business or editorial goals. This can include creating editorial calendars, identifying SEO opportunities, developing messaging for campaigns, and analyzing performance data to improve results. My role often combines strategy with hands-on writing and publishing.

Absolutely! I regularly build and manage WordPress websites, including site structure, blog publishing, landing page creation, and on-page SEO improvements. I’ve also built independent digital publications from the ground up using WordPress.

Email is one of my favorite aspects of content marketing! I design and write email campaigns, including newsletters, product updates, and lifecycle/segmentation messaging. My focus is on writing emails that feel authentic and engaging while guiding readers toward clear and persuasive calls to action.

I’d love to! I work with teams to develop content strategies that combine SEO insights, audience research, and storytelling. This process often includes planning blog content, case studies, campaign messaging, and editorial calendars.

It’s my passion! Alongside marketing work, I write editorial pieces about literature, culture, and travel. I also run independent publications exploring topics like queer travel and sapphic horror literature.

A resounding yes! I’m open to freelance collaborations, editorial commissions, and content marketing projects. If you’re interested in working together, please reach out via my contact page. I’d love to have a quick chat to get to know you and find the best way I can assist you to reach your goals!