Brand Campaign: Expanding Reach for a B2C Startup

A multi-channel campaign combining content, SEO, and influencer marketing to drive awareness and growth.

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Client: Hully Pods
Industry: B2C / Consumer Product
Role: Influencer Marketing & Content Strategy
Deliverables: Campaign Strategy, Social Content, Blog Content, Influencer Coordination
Focus: Brand Awareness, Reach, Engagement

As a newer brand in a competitive consumer market, Hully needed to quickly build brand awareness and connect with potential customers in a meaningful way.

Developed a multi-channel campaign strategy

Identified opportunities for influencer partnerships

Built an SEO-focused content plan to support discoverability

Created content that highlighted product benefits in a relatable way

Used analytics to refine and optimize campaign performance

I executed a campaign that combined:

Social media content to build visibility
Blog and SEO content to drive organic traffic
Influencer collaborations to expand reach

The strategy focused on meeting audiences where they already were while reinforcing a consistent brand message.

Reached 150,000+ potential customers
Increased monthly web traffic to 10,000+ visitors
Strengthened brand visibility across multiple channels

While primarily focused on awareness, the campaign also:

Built trust with potential customers
Created content that supported purchase decisions
Helped move audiences from discovery to consideration

SEE MY WORK

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Thanks for visiting! Here are answers to some frequently asked questions I get about my work as a writer and creative strategist.

I work on a mix of editorial and marketing writing, including travel features, cultural essays, case studies, blog content, website copy, and email campaigns. My background in both content marketing and journalism-style storytelling allows me to create writing that is engaging while still supporting a business’s goals.

Yes! I regularly write SEO-driven content designed to rank in search results — even in the age of AI — while still sounding natural and engaging for readers. My process typically includes keyword research, search intent analysis, and content optimization using tools like Google Search Console, SEMrush, Moz, and Ahrefs.

My marketing experience spans the board. I previously worked with marketing agencies, startups, tech companies, SaaS platforms, financial institutions, and independent media projects.

Much of my early experience revolved around content and social media copy for small businesses — from lawyers and dentists to bookstores and HVAC technicians, targeting their industry and geographical keywords to help them find local customers.

My more recent experience includes AI-driven customer service platforms, IoT startups, fintech marketing, and independent publications focused on travel, literature, and culture.

Whether it’s a small business, a tech giant, or an independent artist, I approach each project with curiosity, care, and a focus on telling a story in a way that truly connects with my client’s audience.

A content strategist plans how content supports larger business or editorial goals. This can include creating editorial calendars, identifying SEO opportunities, developing messaging for campaigns, and analyzing performance data to improve results. My role often combines strategy with hands-on writing and publishing.

Absolutely! I regularly build and manage WordPress websites, including site structure, blog publishing, landing page creation, and on-page SEO improvements. I’ve also built independent digital publications from the ground up using WordPress.

Email is one of my favorite aspects of content marketing! I design and write email campaigns, including newsletters, product updates, and lifecycle/segmentation messaging. My focus is on writing emails that feel authentic and engaging while guiding readers toward clear and persuasive calls to action.

I’d love to! I work with teams to develop content strategies that combine SEO insights, audience research, and storytelling. This process often includes planning blog content, case studies, campaign messaging, and editorial calendars.

It’s my passion! Alongside marketing work, I write editorial pieces about literature, culture, and travel. I also run independent publications exploring topics like queer travel and sapphic horror literature.

A resounding yes! I’m open to freelance collaborations, editorial commissions, and content marketing projects. If you’re interested in working together, please reach out via my contact page. I’d love to have a quick chat to get to know you and find the best way I can assist you to reach your goals!